12 Most Famous AI Influencers in 2026 (Virtual Personas)

TL;DR: What You Need to Know

AI influencers are computer-generated virtual personas, often photorealistic, who post, model, and partner with brands on social media like human creators, except they are not real people. The most famous include Lil Miquela, the pioneer, plus Aitana López, Imma, Lu do Magalu, and Noonoouri. They rack up millions of followers and real brand deals, raising big questions about authenticity and disclosure. Below are twelve of the most notable AI influencers, why brands use them, and how to create your own.

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What are AI influencers?

An AI influencer (or virtual influencer) is a digital character created with AI and CGI who maintains a social media presence like a human influencer, posting photos and videos, building a following, and working with brands, despite not existing in the physical world. Some are hyper-realistic and easily mistaken for real people; others are stylized on purpose. Brands like them for total creative control, no scheduling or scandal risk, and around-the-clock availability, while critics raise concerns about authenticity, unrealistic beauty standards, and the need to disclose that the “person” is not real. They are an increasingly mainstream part of social media marketing.

How we picked these AI influencers

We are an independent publisher with no affiliation to these accounts or their creators. We chose based on prominence, follower reach, brand partnerships, and influence on the virtual-influencer space, aiming for a global mix across fashion, tech, and entertainment. This is a fast-moving and sometimes controversial field, so treat it as a snapshot of the most notable AI influencers today.

The most famous AI influencers

1. Lil Miquela, the pioneer

Lil Miquela (Miquela Sousa) is the original and most famous AI influencer, a Los Angeles-based virtual character who has worked with major fashion brands, released music, and amassed millions of followers since 2016. She effectively created the virtual-influencer category and remains its reference point.

2. Aitana López, Spain’s AI star

Aitana López is a Spanish AI influencer created by an agency, known for a pink-haired, fitness-and-gaming persona who earns real money through brand deals and modeling. She became a widely cited example of AI influencers as a deliberate business, built to be profitable from day one.

3. Imma, Japan’s virtual icon

Imma is a hyper-realistic Japanese virtual influencer recognizable by her pink bob, known for fashion and lifestyle content and partnerships with global brands. She is one of Asia’s most prominent virtual humans and a regular in high-fashion campaigns.

4. Lu do Magalu, the follower giant

Lu do Magalu, created by Brazilian retailer Magazine Luiza, is one of the most-followed virtual influencers in the world, blending product reviews, tech tips, and brand content. She shows how a virtual persona can become a brand’s central marketing voice at massive scale.

5. Noonoouri, the fashion activist

Noonoouri is a stylized (deliberately doll-like rather than photorealistic) virtual influencer focused on luxury fashion and social causes, who has worked with top fashion houses and even signed a music deal. She proves AI influencers do not have to look real to be influential.

6. Shudu, the digital supermodel

Shudu is described as the world’s first digital supermodel, a striking, photorealistic virtual model created by a photographer, featured in fashion campaigns and editorials. She sparked early debate about representation and who profits from digital personas.

7. Mia Zelu, the viral newcomer

Mia Zelu is a more recent AI influencer who went viral with lifestyle and travel content so realistic that many followers did not realize she was AI-generated. She reflects how far the realism of AI influencers has come, and how easily audiences can be fooled.

8. Milla Sofia, Finland’s virtual influencer

Milla Sofia is a Finnish AI-generated influencer and model known for fashion and lifestyle posts, presented openly as an AI creation. She is among the European virtual influencers gaining traction as the technology spreads beyond the early US and Asian pioneers.

9. Kyra, India’s first AI influencer

Kyra is widely cited as India’s first virtual influencer, posting fashion, travel, and lifestyle content and partnering with brands targeting Indian audiences. She marks the spread of AI influencers into one of the world’s largest social-media markets.

10. Bermuda, the provocateur

Bermuda is a virtual influencer known for a bold, sometimes controversial persona, and for a famous storyline where she and Lil Miquela were intertwined. She showed early on that virtual influencers could carry narratives and drama like fictional characters.

11. Any Malu, the animated star

Any Malu is a Brazilian animated virtual influencer and web series character with a large following, blending entertainment and brand content. She represents the more cartoon-style end of the spectrum, closer to a media franchise than a faux-human.

12. Thalasya, Indonesia’s virtual traveler

Thalasya is an Indonesian virtual influencer known for travel and lifestyle content set across real locations, with brand partnerships in the region. She is one of Southeast Asia’s notable virtual personas, underlining how global the trend has become.

Why brands use AI influencers

Brands turn to AI influencers for control and consistency: a virtual persona never ages, gets sick, goes off-message, or has a scandal, and it can appear anywhere, in any outfit or setting, instantly. They can be cheaper at scale than ongoing human talent, available around the clock, and perfectly on-brand. The tradeoffs are real, though: audiences increasingly value authenticity, regulators and platforms expect clear disclosure that the influencer is AI, and there are ethical concerns about unrealistic standards and transparency. Used openly and creatively, they are a powerful marketing tool; used deceptively, they erode trust.

How to create your own AI influencer

Creating a virtual influencer is now within reach of individuals, not just agencies. AI influencer generators let you design a consistent character and produce endless on-brand photos and videos of them from prompts, then you build a following and pursue brand deals like any creator. If you want to build one, our best AI influencer generators guide covers the tools, and our AI image generators and AI video generators guides cover the visuals. Whatever you create, disclose that the influencer is AI, since transparency is both an ethical expectation and increasingly a rule.

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